Lazada: Boosting the Local E-Commerce Industry

There is no doubt. Online shopping is definitely getting a boost in the Philippine market today. More and more consumers in the country are already entrusting their shopping needs to internet shopping sites. But in my case, I do not just trust any other site. I go for the reputable and credible ones—just like Lazada Online Shop. 

 

An online shopping site to beat

For me, the Lazada online shopping site is one to beat. It has a wide array of selection for various products, brands and models. Everything I am looking for is right here. Hence, there is no need for store hopping. This then makes shopping much faster, easier and more convenient for me. More than that, this site is also a hub for the top brands—both local and international. Hence, I am assured of the best quality and best value for my money.

Given all this, it is not difficult to figure out why this site has been named as the Philippines’ online shopping mall.

But aside from that, another thing that I think sets this site apart from the hundreds of internet shopping sites in the country is the fact that it benefits not just the consumers like me, but the entrepreneurs as well. So in essence, it provides a positive impact to the local e-commerce industry as a whole.

Let me explain that further.

Bring authentic, high quality products to Filipino consumers

 

For the consumers’ part, the Lazada online mall makes authentic, high quality products more accessible. That means there is no need to go to some faraway shop or boutique in order to get a hold of original and high quality items.

As you will see in the screen grab on the left, these are the brands and companies which sell their goods in the site. And my, isn’t this a long list! More so, these are apparently the trusted names all over the world and considered leaders in their respective industries.

With that, shoppers like me are assured of the best value for our money. By the way, I am talking here of not just the international brands, but also local ones as well. This then brings me to my next point.

Lending a helping hand to local entrepreneurs

The Lazada online mall also provides a valuable opportunity for online entrepreneurs. This is because this is one of the very few big internet shopping sites which sell local brands. In fact, this is actually the sole large site I have encountered that does this.

 To give you an axample, the screen grab on the right are MyPhone units sold in the site. As you may know, this is a line of locally manufactured mobile phones. But apart from MyPhone, you can also find here local movies, OPM or Original Pilipino Music CDs and even books  from local authors.

Surely, this site screams of valuing local goods. So for the entrepreneurs, this gives them a good chance to showcase their products in a market which is actually dominated by imported products. And with the wide customer base of this site, the rewards definitely cannot be discounted.