Huwebes, Abril 25, 2013

Lazada: Giving the Local E-Commerce Industry a Boost


The local e-commerce industry is definitely getting a boost nowadays as more and more consumers are turning to the internet for their various needs and whims. The truth is, I am actually one of those. Although I was hesitant at first, I finally decided to join the bandwagon of online shoppers when I found a reliable site to serve as my go-to place for shopping—Lazada.
Indeed, there are a lot to love about this internet shopping site—its long list of product inventory, commendable customer service and reliability. Hence, it is not surprising that it has been given the moniker “the Philippines’ online shopping mall”.

But more than that, this site also makes valuable contributions to the bigger picture of the local e-commerce industry as a whole. Although I am no expert, I still know a thing or two about the economy with what I learned from the University before. So here is my take on this.

All original products
 
For one, the Lazada online mall offers only original products. There is no room for imitations and class A items. All the items sold here are 100% brand new and authentic. They come from the factories of the manufacturers themselves.

Aside from that, the items offered here come from the best names in the market. In fact, they are from the leaders in their respective industries. Hence, we Filipino consumers are guaranteed that we get only the best that we deserve.

As many of us may know, piracy is among the number one problems in the country. A large number of imitations and fake items abound. Couple these with scammers and frauds. But the good news is, there are still great sites consumers like me can visit if we want high quality products that are a hundred percent authentic. And this is one of them.

Local brands and products

 
Another good thing about the Lazada online mall is that it also promotes local brands and artists. In fact, it is the only local internet shopping site I encountered which has a wide selection of locally made products. For instance, there are books which are written by local authors—children’s books, literature and non-fiction work. There are also locally produced movies as well as Original Pilipino Music or OPM.

So in essence, this site serves as a hub for proudly Pinoy made items. This is good for the local entrepreneurs and artists especially since they are on a tight competition against international products. This rare break from big internet shopping sites will go a long way for promoting our local items.

Vitality to the local e-commerce industry

Given all the factors mentioned above, there is no doubt that the Lazada online shopping mall helps in boosting the vitality of the local e-commerce industry. Because of its reliable products and services, more and more consumers are inclined to do online shopping.

As this happens, the number of people investing in the local e-commerce industry increases. More money and players come in. And as my economy professor said, this helps in keeping the industry and the economy as a whole, alive and kicking.
 

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