Filipinos
keep it traditional but why? Is it because it values history so much or is it
simply because our countrymen do not have a lot to explore to begin with?
Whatever the reason is, Filipinos have definitely entered a new wave of
traditions incorporating a lot of technology into their everyday lives.
Ecommerce
is believed to be one of the most performed activities online next to social
networking, gossip reading and movie streaming. Lazada is one of the pioneers
of quality online shopping in the Philippines. During its launch last year, it
received mix reviews that eventually led to it becoming one of the most visited
ecommerce websites in the country. A year after, its superb performance was
validated through a battery of recognitions including one from the Golden Globe
Annual Awards.
I
can think of many reasons why ecommerce has become so efficient and effective
in the country. But I will mostly stress on the most evident reason of all.
Filipinos consider shopping in malls as another way to establish relationships
with so much time spent walking around. For those however who go for the sole
purpose of shopping, the long walks can be very frustrating. Having any kind of
option to help avoid this would be greatly supported by a generous amount of
buyers. And with that, the ecommerce market is born.
Lazada
can be accessed through any mobile browser just like any other but it also has
its very own application available for download through Google Play. In
partnership with Android, the popular online shopping mall just made itself
more convenient to use for its customers. After being named as the best of its
kind this year, its popularity reached to an all-time high and since then has
become a top search in various internet engines. This year, it claimed its way
to the top with better customer services, payment options, product rates, promo
discounts, and many more. These improvements were not left unacknowledged shown
in the present number of loyalists it has.
It
was able to master the craft of pleasuring Filipinos in less than a year. This
very expensive pastime is considerably one of the hardest businesses to pull
off online because it would require a collection so good that its buyers would
look past other options like visiting a mall. But because Lazada knows all too
well the ways around the hearts of its buyers having other ventures in
Southeast Asia receiving the same level of success, I was able to create an
online haven for many shopping enthusiasts.
The
potential of ecommerce websites has never been so bright. Last year P8 billion
in profit was recorded from ecommerce transactions giving it its much-deserved
respect that has been long overdue. Because it’s an industry that is very young
as compared to others, it has more to prove. And with all the technological
advancements today, convenience and accessibility have become essential factors
in establishing a long-life business. Factors that Lazada embodies and
flawlessly integrates in every aspect of its service.
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