Lazada’s options for payments taps the basics plus more

Online shopping malls have different ways of managing its customers. And for Lazada Philippines, it chooses to make its services as accommodating as possible given the number of customers it attracts on a daily basis. While other ecommerce shopping websites are too busy focusing on getting sponsors or brands to use as hosts, Lazada is way ahead trying to utilize its already well conceptualized services. Payment method happens to be one of its core strengths. It sells nationwide alongside well-respected companies like LBC and 2GO, two partners officially in-charge of the distribution of the items ordered to its respective delivery addresses. And it makes itself useful to both cash and credit card payers. Perhaps this holds as one of the company’s top competitive advantages that make it such a huge hit in the local market.

Cash on delivery (COD) serves as one of top payment option to date. The process a customer would have to undergo to accomplish a single transaction would normally just take less than five minutes. Because this specific option requires less information pulled out from the customer, order forms after being filled out with necessary delivery address can be processed in an instant. This shortens the waiting time online shoppers would normally have to undergo. Credit payments however follow a different protocol. If for COD, filling out the delivery address is enough, credit payments ask for more details. But don’t worry about the information you submit becoming vulnerable to cyber leakage because Lazada has been confirmed as secure and safe by the Payment Card Industry Data Security system (PCI DSS). For online newbies, this is a company that tests the security of companies that process credit card payments. Under the credit card payment comes three other options that when broken down are as follows: BDO Installment, MegaLink and PayPal. Each would require previous membership to the company in-charge of respective payment options. For example, only exclusive Banco De Oro (BDO) cardholders can take part in the installment option for up to 24 months. The same requirement goes for PayPal and MegaLink payers who would need an existing account to be able to make use of said methods.

A customer would have to be able to see a website as accessible for doing any rounds on products they might like. Once the customer views these methods out of reach, it would be highly unlikely for them to go through all the collections limiting the number of potential buyers everyday. As much as possible, it’s a good strategy for online shopping malls to embrace every method vital to cover the basics of what Filipinos are normally familiar with or exposed to. This is mostly important to companies that try to tap every type of market available and having such constrained payment options might make the effort of reaching out to millions a tad irrelevant. There’s very little conversation that are exchanged online between the customer and the company and although issues such as inaccessible methods of payments can be addressed, it would also cost a lot of time that can just be avoided.