Huwebes, Setyembre 26, 2013

Lazada Philippines: How to make an online retail business work in the country?

It is almost natural for anyone to seek the best service they can get from whatever kind of store they go to. No matter how we put it, it is always about the customers. Having a good relationship with customers doesn't hurt. Instead, it may help a business thrive. Another thing to consider from a business standpoint is to keep their past customers happy. Acquiring new customers, while keeping the current customers is very crucial in building a brand of a business. It doesn't hurt that you can use this as leverage to create some noise within a community to help build your brand. When it comes to online, it is not just based on giving good customers service. It also involves other aspects when it comes to online customers.

Believe it or not, it also in involves the actually online mall website. It is actually expected since website nowadays is considered the company's office extension online. With this, it is important that companies strive to make sure their website is at excellent condition and provides great user interface. Having a website that can process request of users faster also helps. As long as website takes time to load, it won't matter if a website is intuitive to its users. A good example of a balance website is Lazada Philippines. Even if they are loaded with images on their website they can still be loaded faster than other websites out there. It doesn't end there as they also have friendly user interface. It's just plain and made simple for their online users to understand. The website's navigation can easily be located on first glance.

Unlike other websites, their design and navigation is not cluttered. Their product page presentation is superb and made easy. We can simply click on the “Quick View” button and it will instantly flash and exit their product details without leaving the page you where viewing prior to clicking the “View Button”. Even their shopping cart is very helpful and useful. From the shopping cart, you can easily add and remove items. Anybody can select any item they want to add on the shopping cart and just decide which ones to drop or add upon checkout. Categories of their website are well segmented. There is no need for them to get stuck on the wrong category of the website only to find out later on that the item they are looking for is no longer available.

These definitely save a lot of the local online user's time. It is actually amazing that from the shopping cart, a customer is just two - three clicks away from finishing his/her order. My jury is that they have a decent performance for an online mall. Just having an average Internet connection won't be an issue in accessing this website. Website performance with decent customer service is the way to go for online shopping. This is how to make an online business work in the Philippines

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