It is almost natural for anyone
to seek the best service they can get from whatever kind of store they go to.
No matter how we put it, it is always about the customers. Having a good
relationship with customers doesn't hurt. Instead, it may help a business
thrive. Another thing to consider from a business standpoint is to keep their
past customers happy. Acquiring new customers, while keeping the current
customers is very crucial in building a brand of a business. It doesn't hurt
that you can use this as leverage to create some noise within a community to
help build your brand. When it comes to online, it is not just based on giving
good customers service. It also involves other aspects when it comes to online
customers.
Believe it or not, it also in
involves the actually online mall website. It is actually expected since
website nowadays is considered the company's office extension online. With
this, it is important that companies strive to make sure their website is at
excellent condition and provides great user interface. Having a website that
can process request of users faster also helps. As long as website takes time
to load, it won't matter if a website is intuitive to its users. A good example
of a balance website is Lazada Philippines. Even if they are loaded with images
on their website they can still be loaded faster than other websites out there.
It doesn't end there as they also have friendly user interface. It's just plain
and made simple for their online users to understand. The website's navigation
can easily be located on first glance.
Unlike other websites, their
design and navigation is not cluttered. Their product page presentation is
superb and made easy. We can simply click on the “Quick View” button and it
will instantly flash and exit their product details without leaving the page
you where viewing prior to clicking the “View Button”. Even their shopping cart
is very helpful and useful. From the shopping cart, you can easily add and
remove items. Anybody can select any item they want to add on the shopping cart
and just decide which ones to drop or add upon checkout. Categories of their
website are well segmented. There is no need for them to get stuck on the wrong
category of the website only to find out later on that the item they are
looking for is no longer available.
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