Most of the local online users
struggle when it comes to shopping. A lot of us don’t have the luxury of time
unlike most people. Before, it is almost impossible for busy professionals or
who have an unusual time shift at work. But nowadays, things have changed
drastically. A lot of the usual activities that we used to do offline are now
available online as well like online shopping. On top of the very conventional
offline shopping, it's great that we have online shopping as an alternative.
Shoppers can be in control on when to buy, wherever they may be. Their
schedules are just very unusual compared to most people. Normally, these are
the people who work at night. They are only free when malls are closed. It's
really hard for them to visit traditional malls as they please. They only visit
traditional malls during their day off at work. Its way complicated for them
compared to people who work on a normal time shift. It's now easier for them
now that online shopping is available for addressing their shopping needs.
Most offline businesses are now
launching it on the online platform as well. This shopping craze only started
last year in our country. This all happened when Lazada came into the picture.
They are one of the first online shopping mall in the Philippines. They can
also be seen in other South East Asia countries. The industry of Ecommerce has
risen after they arrived in the country. It's easy to say that they influenced
the Ecommerce industry for its rapid growth. It actually made sense to launch
it in the Philippines since the competition is non-competitive. They are
actually facing a problem on how they will convince the local online users to
try their store. One reason it was hard for them is that local online users are
not optimistic about online payment. It is just difficult for online users
since they expose their credit card and personal information online. As a
matter fact, only of few of the local online users have their own credit cards.
Payment setup is one of the
factors why Ecommerce never grew fast compared to other countries it reached
success earlier. It doesn't mean local online users are not familiar with
online payment. We tend to consider the risk only when dealing with online
stores. It's just simple and easy, we don't want to give online malls a chance
especially if it is still new to our ears. First thing that comes to our mind
is that it is only a scam for us. These two alone will be enough to convince
any investor that it will be pretty challenging for them to put up their online
business in the local online market. These Ecommerce woes were solved by Lazad
when they arrived in the country. They introduced Cash on Delivery or C.O.D.,
which enables customers to pay in cash instead. This allows local online users
to pay only after they receive their orders and not upfront, which is the usual
setup with online malls.
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