Lunes, Setyembre 30, 2013

Lazada: Being grateful in online shopping in the Philippines

People have always wondered what it are the usual requirements in online shopping. A lot of us are pretty aware that it is only common to do it via credit card, which a lot of us in the country don’t have. A lot of us may have already bought from internationally based online malls and hate the part were we wait a week or two for the actual delivery. Not to mention the fact that we pay extra for the delivery fee. Regardless, it's great that we now have online shopping as an alternative way for shopping. People now can control their schedule and time. They live in lifestyle where they prefer to live life at night. These are the customers who don’t have free time in daytime and are at work at night. Traditional malls are usually closed already by the time they are free. They really have a hard time visiting traditional malls. These traditional malls are only visited during the time when they don't have work.

People who live this kind of lifestyle gets a hard time compared if they work on a normal shift. It actually benefits them now that online shopping is an available option. A lot of the offline business models are being translated to online. It only started to rise last year in the Philippines. I strongly believe it happened when Lazada arrived in the country. Their arrival makes them one of the first online malls to arrive here. They can be availed also in other South East Asia countries. The Ecommerce industry had a spike once Lazada arrived in South East Asia compared to the previous years. The local online market was influenced dearly by their arrival. Since the competition is lesser compared to other country, it's only natural to have it launched in the country. What makes it challenging for them is how they will lure local Internet users to their online mall.

Local online users were hard to convert to online customers since online payment is no easy task for them. It's quite hard to shared confidential personal details such as credit card details since it leave us prone from getting stolen by hackers. Actually, only a small ration in the population has their own credit cards in the Philippines. This is why Ecommerce never took off early since customers have limited payment options. This doesn't mean that the local consumers are unaware of local online payments. A customer in general judges an Ecommerce website right before it is given a chance to introduce themselves to their market. In essence, we just don't trust dealing with online malls especially for our first time attempt. We judge them immediately as a scam websites. These combinations can easily tell to investors that it will be hard to penetrate the local market. This is an issue in the local Ecommerce market was fixed by them. Their C.O.D. or Cash on Delivery alternative payment method as introduced to the local online users. Customers can get to keep their money up until they received their orders at their very homes.


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