Did we ever imagined before that
we can actually shop virtually especially during the days were technology was
nowhere to where it is at now and that Internet didn’t exist yet? I’m sure if
you asked someone during those times and they would have just laugh about the
idea itself. Comparing to the old generation to this modern digital era, things
have drastically changed in the tech and Internet industry. It has become a standard
to be connected online. Initially, the only purpose was to get information and
to communicate. But now, we can do a lot of the usual physical or offline
activities we usually do such as shopping online.
But how does online shopping
weigh in over traditional shopping with the local customers? If this was asked
in the mid-2000, a lot of us would have said no on online shopping. The
credibility of online malls is usually considered should a customer decide to
shop on their online mall. It's just hard to ignore online frauds and scams
happen making online customers avoid online shopping. The population of the
local consumers in the Philippines only has a few credit cardholders. This
makes it acceptable that any online customers will be skeptic in trying online
shopping. Online malls should always have a secured credit card transaction for
customers to find them trustworthy. These are the factors that customers assess
before deciding if they preceded on shopping online.
Actually, online shopping changed
after Lazada arrived in the country a couple of years ago. They actually came
in with a solution on how they can eliminate the Ecommerce woes in the
Philippines. Their solution was to offer an alternative payment method that
will solve the local Ecommerce woes in the country. They referred to it as Cash
on Delivery while other customers usually call it C.O.D. Customers will be
relaxed that they are secured and can be trusted. Their service can be tested
without having too much risk since they won't be demanded to pay via credit
card and give away their cred card details.
How will this help the shopping
of customers in online? The local online customers can go directly to the
Lazada website and check out their huge selection. Customer can actually pay
later and doesn't need to pay right away once they are set on what they want to
buy. Customers who selected Cash on Delivery as their payment method won't be
required to pay upfront before their orders are processed for delivery.
Customers can relax after they have provided their shipment details and wait
for its arrival, which usually takes two to five days but sometimes earlier.
Once customers receive their order, that's the only time they are required to
pay in cash. Once an order delivery is above one thousand pesos, Lazada will
shoulder the delivery fee. Customer can feel assured that they have security on
their money since they can keep it up until their orders arrived. This is
actually unusual setup for an online business since customers hard the upper
hand on this case.
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