Linggo, Hulyo 21, 2013

Customers no stranger to online shopping anymore

Online shopping is now a thriving industry worldwide. With the arrival of various International Ecommerce companies on various regions, it only paved way for strengthening this online industry. However, investing business on the Ecommerce industry in South East Asia was initially very challenging for most prospect business investors in the past. It's actually not a surprise since the market audience in South East Asia was still small at that time. Among the online population, only a few of them possess their own credit card. Even if there are some credit card owners within the population, only a few will consider conducting online transactions. Anyone in the Internet is actually aware of the existence of online frauds and scams.

Usually, the credibility of traditional offline business has more weight than online business. Given that we get to deal face to face in offline business, we feel more secured than online business deals. However, we sometimes fail to realize that we are missing out on legit online businesses, which offers better. Online malls usually offer lower pricing compared to traditional offline malls. Online malls regularly offer great discounts that give them edge to customers. This is actually their only way to convince customers to try online shopping over offline shopping.

A perfect example is Lazada, which is also launched in key countries of South East Asia. They are actually one of the few online stores in the country who offered a wide array of selection that we only see in traditional malls. Their introduction of Cash on Delivery as an alternative payment method was the first time offered by an online store. By offering this option, it helped them reach quicker and more effective success compared to previous online stores that failed to thrive here in the country. They just turned one year last year, yet they already achieved so much for just a short span. A lot of competitors came out of nowhere since their arrival in the country last year. It's a proof that it opened the eyes of local businessmen about the potential of Ecommerce in the Philippines. It's unimaginable on how online shopping will further evolve in the country. With their overall service experience to their customers, they won the hearts of the local online audience.

With C.O.D., cash can be used a way payment by customers who can't pay online the conventional way. It dramatically increased the number of potential customers since anyone can pay in cash. On top of their alternative payment method breakthrough, they also offer free delivery as long as the transaction value exceeds one thousand pesos. Shipment fee of the Philippines’ Online Shopping Mall will be shouldered as long as the overall transaction value of their customers is one thousand pesos and up. With Cash on Delivery with Free delivery, it is a combination that will entice users to choose online malls over traditional malls. Time will only tell how far can online shopping take its service to local online consumers.

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