Online
had help steer our lifestyle to the digital modern era. However, it is also
flooded with negative information and scams. Almost every time when a new
website is seen by online users, initially they think of it as a scam especially
if it is not a known brand. Having a brand name will do no good if it will be
represented by a weak customer service online. Big brand names usually have a
more challenging task when it comes to maintaining their online presence. It
only takes just one error of exposure in online and it can lead for their brand
to diminish. For Ecommerce, it's way different when it comes to brand since
everybody is a new player online and that they have no bench mark yet. Among
them, one of the few online stores that took a huge risk is Lazada.
How
come they took that risk? It's simply because Filipinos are still understanding
to understand online shopping. Online users in the Philippines are quite overwhelming
in numbers but not everyone knows online shopping. But their gamble actually
paid off, it helped them build their brand on a much quicker phase as compared
to their competition. A lot of Filipinos haven't tried online shopping during
the early rise of online shopping in the country. Inevitably, we all know that
online shopping will rise and it's just a matter of time. With the rate we’ve
been through, we transcended quickly than what we anticipated.
We
are now slowly transitioning on a high tech lifestyle with the release of high
tech devices lately. Our lifestyle in online may even evolved further with new
tech devices being supported by high Internet speed. Combining the two
mentioned elements allows us now to do some of our offline activities in online.
With the rise of online access that is growing everyday in the country, it
allows them to expand its reach and influence online. Lazada's effort purely provides
great online service to their customers. Although they stick to some common
online shopping options, they still added other options to make it more
enticing to their customers.
Conventionally,
online customers pay via credit card or PayPal but they offer Cash on Delivery
or C.O.D. as well to their customers. The Philippines’ Online Shopping Mall
waives free delivery availability besides their very friendly online payment
options. Delivery fee are actually based on where the shipment will be
delivered. As long as transaction value is above one thousand, delivery fee
will be waived. Customers will receive 1-2 years of manufacturer's warranty
when they buy from them. 7-Day free returns are also offered to customers who
may encounter defects. This is how they ensure their customers will get the
best service they deserve.
Despite
offering a lot of positive unconventional payment methods, they continue to
look for ways to give Filipinos more than what they deserve in online. Just
recently they re-opened their PayPal payment method and now accepts credit card
installment online. As of this point, it is only open for BDO account holders.
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