How the online consumers in the Philippines should be approached

Usually when a website is new, online users initially think of it as a scam if it is not a known brand. However, a website with a brand name won't do well if it has a history of bad customer service. If a company is highly branded, this gives them less room for mistakes in online. Just one error of exposure in online can lead for their brand to become diminish. On the other hand, for online malls, they have a better chance since their industry is still new and no benchmark to look after to yet. One specific website who took a big risk is Lazada Online Mall. How come they took that risk? It's simple because Filipinos are still new to online shopping. It's true that most of us are online, but not everyone does online shopping but rather prefers traditional malls for shopping. But their gamble actually paid off, it helped them build their brand on a much quicker phase as compared to their competition. Even if online shopping malls are now available, a lot of Filipinos haven't tried it out and is quite honestly miss a lot.

Let's be honest everyone that online shopping can make it way easier for us. We are now slowly transitioning on a high tech lifestyle with the release of high tech devices lately. The future is even brighter with these devices being supported with fast Internet connection. This combination allowed most of our usual activities offline to online accessible even by just using your cellphones like online shopping. With the rise of online access that is growing everyday in the country, it allows Lazada to expand its reach and influence online. It's all because of their effort in providing great service to their customers. They still offered standardized options in online shopping but added their own to be on top of their competition.

Conventionally, online customers pay via credit card or Paypal but they offer Cash on Delivery or C.O.D. as well to their customers. On top of these solid payment methods to choose from, they also offer free delivery availability. Delivery fee will vary depending on the location of the shipment address. As long as transaction value is above one thousand, delivery fee will be waived. A maximum of 2 years of manufacturer warranty will be offered to the customers. They even get to have 7-day returns for any items they bought at Lazada. This is how they ensure their customers will get the best service they deserve. This approached helped them reach new heights in the Ecommerce industry. As a matter of fact, ever since they started catering to online customers this way, Ecommerce growth reached an all time high in the country.

Nowadays, more people are now considering online shopping. All thanks to their efforts in convincing the local online audience that online shopping can be trusted. The way they executed their strategy in touching the consumer standpoint is truly superb.