Lazada Online Mall: Contributions to the Local E-Commerce Industry

The Filipino clientele for internet shopping has defintely reached a whole new level. If before, we shun buying things via the World Wide Web because of various reports and stories of scammers and frauds preying on innocent shoppers, the local e-commerce industry is now experiencing a boom due to the influx of online consumers. Of course, thanks to the reliable online shopping sites such as www.lazada.com.ph.

When it comes to online shopping in the country, Lazada is one tobeat. In fact, it is quickly becoming a household name for the internet consumers. More than that, it has already gained various recognitions such as the Philippines’ online shopping mall, and just recently, the Best Online Department Store award from the Golden Globe Awards for Business Excellence.

But given all the contributions this site has given to both the consumers as well as the local entrepreneurs, it is not surprising that it has already been criticially-acclaimed in spite of the fact that it has just celebrated its first year of operation in the country.

What contributions, you ask? Here are some of them for starters.

A break for local brands

For one, this site gives a much-needed break for the local brands and businesses. It is no secret that here in the Philippines, the market is still largely dominated by the international brands which inevitably dwarf the Philippine manufacturers.

 Thankfully, there are sites like Lazada which give an opportunity for the local manufacturers and artists to showcase their business, products and brand. With the intense competition, it is very valuable for the local entrepreneurs to be able to tap into the wide client base that this site has to offer. An example of the local products sold in this site are the books in the screen grab. These are from local authors. Aside from that, there are also locally made phones like the MyPhone units sold in the site. The factis, this is the sole huge internet shopping site I have encountered which gives such a break to the local entrepreneurs

Customer purchasing power

Another benefit offered by this site is for the consumers. Through its affordable prices, it is able to increase the purchasing power of the online shoppers in the country.

 As for me, I know that I am able to buy more with the same amount of money or credits that I have. This is made possible through the price reductions and special promos of the site. An example of which is the screen grab on the right where certain items are offered not only with price slashes but also with additional freebies. With that, I am better persuaded into participating in online shopping. This also goes for a lot of my family and friends who patronize Lazada as well.

And from what I have learned from my Economics professor way back in college, when more and more people invest in a particular industry—in this case, through buying stuff—more money will be circulated therein. And when this happens, the said industry will become more dynamic.