All
local online users are familiar are familiar on how to browse online.
Therefore, local Internet users usually have their own websites that they
occasionally visit. Each website should give local online users a reason on why
they should stay on their website. Website owners should make sure that
browsing on their website should always be an ease for online users. It's very
rare nowadays that no new websites is put to live once a day. It helps that
online visitors enjoy the user interface of a website. This can eventually help
improve sales. Try to think if a certain online mall will offer great deals but
it is hard to navigate and understand. Sometimes great deals won't be enough
since customers will just move on to another website that may offer a second
best deal but very convenient to use. Credibility of online malls is usually
reflected upon this.
Customers
may give online malls a bad reputation if they encounter bad user experience
with them. Badly treated online customers may lead for them to spread the word
that a website is a scam, which is worse. Ecommerce is actually a rising industry
in the Philippines nowadays. As far as I know, this only started last year. The
local Internet community didn't even consider shopping online prior to last
year. Local online users seek second hand items or products on local online
classified ad websites. Customers are exposed with a high rate tendency of
getting scammed online with online shopping.
This
all changed when website like Lazada was launched in the country. They offered
Cash on Delivery or simple called C.O.D. as alternative payment method, which
allowed online users to try online shopping. Unlike other online malls, this
convinced local online customers to not worry when dealing with them since they
don't need to pay upfront. Advantage is on the online customers side since they
are risking more ahead of the final transaction. After orders are handed over
to their customers, that's the only time customers that selected Cash on
Delivery as their payment method to pay in cash. This allows us not to be
limited in payment method since credit cards is not the only option to pay
online but also via cash. I also like how they presented their website
navigation to their local online customers by making it as user friendly as
possible.
No
need to worry about not understanding their website navigation even if you are
a visitor for the first time. They can easily understand how they can shop on
their website by just having a glance at their website. Local online customers
won't be lost on their website since they can easily access the category menu whenever
they want wherever they may be on the website. They offer huge selections that
are grouped accordingly that it will help local online users to browse thru
their interest. Their category selection allows customers to directly go to
their category interest.