Lazada: Accepting change in the retail industry

It’s only normal for anyone to have a hard time accepting change. This more difficult if it is a habit or part of their lifestyle. Things have changed in using Internet nowadays. It used to be a tool for us to get information or to communicate with one another wherever we may be. Now, Ecommerce have entered the Internet platform. Thus, allowing shopping to become available as well online to the local Internet users. It’s true that it had a hard time penetrating the local online market. But things have changed quickly for the past of couple years in the country. So how do online shopping weigh in over traditional shopping with the local customers? The answer of consumers is usually a big no if this question was asked to them a couple of years back.

It will always matter to customers that online mall have a good credibility if ever they will try online shopping. Online malls are actually scary to deal with since a there's a chance some of them are just scams and frauds. Credit card owners are actually few in the country, making the penetration of online shopping harder. This makes it acceptable that any online customers will be skeptic in trying online shopping.

Most importantly, customers usually check if the credit card line for transaction is fully secured. These details are usually thought of by customers should they decide to shop online. This drastically changed when Lazada was launched in the Philippines a year ago. They came in with a solution for our local Ecommerce issues that plagued us for so long. Their solution was to offer an alternative payment method that will solve the local Ecommerce woes in the country. They named it Cash on Delivery or C.O.D. as many refers to it. This will allow customers to feel secured when shopping on their website. By having this option, customers are not required to surrender their credit card details and can try their service without risking too much.

How can this help online shopping in the country? The local online customers can go directly to the Lazada.com.ph website and check out their huge selection. No need for customers to pay upfront as they find what they want to buy on the online mall website. Customers are not required to pay upfront if they select Cash on Delivery for their orders to be processed. Customers can relax as soon as they provide their shipment details and wait for its arrival, which is around two to five days upon order date.

Customers are only required to pay in cash only after order package is handed over to them in real time. Once an order delivery is above one thousand pesos, the Philippines’ Online Shopping Mall will shoulder the delivery fee. Customers can keep their money up until their orders arrived which is good from their end. This setup is really unconventional as online stores usually have the upper hand between online deals.