Lazada: A solution to our Ecommerce woes

Can online shopping be a true alternative for shopping on traditional malls? If this question were asked to the people then their answers would normally be NO. The credibility of online malls is usually considered should a customer decide to shop on their online mall. Online malls are actually scary to deal with since a there's a chance some of them are just scams and frauds. Credit cards are not actually popular in the country since only a few of them have it making online shopping even more challenging. As a result, a lot of the online prospects don't easily get convinced in shopping online. It's automatic for online stores to have a secured line for their online credit card transactions. A lot of these are highly considered first by online customers before proceeding to any online malls. This drastically changed when Lazada was launched in the Philippines a year ago. After they arrived in the country, they already have a solution to our Ecommerce woes in the country.

They introduced an alternative payment method that will solve both of the major Ecommerce woes in the country. This was called Cash on Delivery or C.O.D. payment method. Customers will be relaxed that they are secured and can be trusted. By having this option, customers are not required to surrender their credit card details and can try their service without risking too much. How can customers work on this setup? From their huge selection of items, the local online customers can select which category they like as they visit their website. Customers don't need to worry that they need to pay upfront once they know what to buy on the website.

No need for customers to pay upfront since they can just leave their delivery details and have it processed for delivery if they selected Cash on Delivery as their payment method. Customers can relax as soon as they provide their shipment details and wait for its arrival, which is around two to five days upon order date. Customers are only required to pay in cash once their order package is handed over to them in real time. The Philippines’ Online Shopping Mall may cover delivery fee as long as the order value exceeds the one thousand-peso mark. This is a great security for customers since they get to keep their money up until their orders arrived at their doorstep. This is actually unusual setup for an online business since customers have the upper hand on this case.

The more a customers is convinced that they are guaranteed or secure, the more it is easier for them to be enticed with online offers. The usual issues such as reliability and credibility are lowered, therefore allowing them to be tested by first time customers. In the end, the goal is just to allow the consumers to have a feel on what is like to shop online. Once it is surpassed, it’s up to the online mall or business to make sure that a first time customers will eventually become their returning customer. For Lazada, they thrived on that aspect that’s why they are successful in the country.