Martes, Agosto 27, 2013

Lazada: Great website accessibility for an online mall

Some local online websites are just re-visited often by their loyal online visitors most of the time. As an online business owner, it's their duty to know on how they will make their website worthwhile of its visitors. It's ideal that online website owners identify and implement features on their website so that their users will stay on their website. Currently, there are a lot of websites that gets to be published almost everyday. It's always helpful for websites who give online visitors experience great user interface. Online sales may even have a spike for some Ecommerce websites. Some of the online malls are having a hard time in providing better user experience making their great deals less attractive to their consumers. Local online users sometimes avoid great deals with a crappy user interface and go with decent deal but with great user experience. 

It also reflects the credibility of an online store. If websites have crappy website navigation, then chances are customers will view them as a crappy online store. Frauds and scams labeling may even occur from disappointed local online customers. Actually, Ecommerce website businesses is rising in the Philippines nowadays.. Believe it or not, it only started last year. Prior to last year, it wasn't even considered by the local Internet users. Filipinos usually check local online classified ads posting to check for good deal second hand items rather than go for brand new. The rate of risk in online scams and frauds exposure are high in the country.

The local Ecommerce industry changed when website like Lazada came in the picture. For them to convince local online visitors to try them out, they offered Cash on Delivery or simple called C.O.D. as an alternative payment method. This allows them to avoid getting scammed since they don't need to pay right away unlike conventional online malls. Customers actually have less weight in risk since it's all on the online mall. For those that selected Cash on Delivery as their payment method, they can pay only after their orders are handed over in real time. Credit cards are no longer a mandatory requirement to have when thinking of online shopping in the Philippines.

I really appreciate how they made their website very user friendly to their online customers. No need for first time visitors to worry as they can easily understand how to use a website. Their website is quite easy to understand on first glance that almost any first time user will find it easy to navigate. It's hard to get lost on their website since their category menu is present on all of their website pages. Having a well group category menu will make easier for customers to select which category they fit best. It's way easy for customers to narrow down the category that they will visit based from their shopping interest.

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