Martes, Hunyo 18, 2013

All in or nothing


Nowadays a lot of online stores in the Philippines are showing up from nowhere. Some are targeted niche and market. We have dedicated fashion stores, office stores, electronics stores, which is the most popular and of course, others have it all – An actual online mall. These stores that you will see online as of today are still on their infant phase. We haven’t yet reached the full potential of online shopping as a lifestyle. Right now, it’s just an alternative. Hopefully it will translate to something bigger like making it a part of our lifestyle. That thought is actually not far from being reach since we are now moving on the smartphone era. Take for mobile phones as example. Before it was just a luxury to have, now it became a necessity in our lifestyle.

Time will only tell if online shopping is the next thing to become part of the Filipino lifestyle. It’s actually exciting on what awaits us. The improvements of technology and Internet usage have drastically improved over time. With the arrival of online mall website like Lazada. It shifted our Internet usage to another level. Ever since their arrival on the online scene, numerous local online competitors came out from nowhere. It eventually benefitted us customers since we now have more options on where to shop online. The more these online stores grow as a community the more Ecommerce will grow as well. Right now, we are somehow leveling to other countries whom had online shopping option for the longest time, which is a feat reached for over just less than two years.

I honestly believe, one game changer that Lazada brought to the country is the Cash on Delivery alternative payment method. This C.O.D. payment method revolutionized the thinking of the local online community. More traditional customers are now trying the online shopping craze as well. Thanks to there payment flexibility, past online shopping woes where no longer an issue to the local online community. With Cash on Delivery, customers can now directly go to the lazada.com.ph website and order anything they want only to leave Lazada with their shipment address. Conventionally, online stores require customers to pay upfront before they process the delivery of their customer’s order. No need to pay via credit card since all you need to do is leave your shipment address and Lazada will have your order processed within 2-5 days if within Metro Manila or 5-10 days if outside Manila. Customers can pay and hand over their money in real time once their orders are delivered at their doorsteps. What’s even best about it is that they can inspect if the item is working and brand new.

In case, it’s broken or have some manufacturing defect then can send it back to Lazada for free. By allowing this kind of setup to customers, it can easily convince almost any potential first time customers to try them out. What do they have to loose anyway? In case orders don’t get delivered, they still get to keep their money. It just shows how legit Lazada is that they are willing to risk their own just to make sure their customers can experience the best online shopping experience.

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