Huwebes, Hunyo 20, 2013

What is more to ask from Lazada?


A trend in the online scene is starting to rise in the Philippines. Most of the locals are not yet aware of the online shopping malls that is currently up and running in the country nowadays. A lot of logical reasons made the rise of online shopping slow in the Philippines We have limited options to purchase online due to the fact that majority of the population are neither credit cardholders nor Paypal account users. Hence, it made online transaction quite impossible to do. We also don’t have a lot of local online stores available then. It's only logical for any business not to invest on a market share that is minimal. Online frauds and scams in the online shopping industry are well known by many of the local online users. This was the online shopping picture for us.

Basically, it was an industry that is empty. It all changed drastically last year. It was the year Ecommerce ventures like Lazada Online Shop was launched across South East Asia. We're actually grateful that Philippines is one of the key target country of Rocket Internet’s Invasion in South East Asia. They are widely known for cloning successful online businesses and launches it only countries where the service of the said online business is not yet available. They still helped the local Ecommerce industry to create some noise. It's possible that not only Rocket Internet is responsible for the rise of Ecommerce across Asia. But to my opinion, they were one of the first to spark the start of Ecommerce rise. The reason that makes them standout is because they can make things happen even if it's almost impossible. They were actually against the wall when they were still beginning and a lot of skeptics were all over them.

Moreover, most of the skeptics were just waiting for their failure to happen; little do they know Rocket Internet came in prepared. They offered unconventional payment that truly changed the local online shopping landscape by offering a payment solution tailored to address online payment limitations in Asia. They allowed their customers to order anything from their website and have them pay only after their orders are delivered at their very homes. They offered Cash on Delivery or known by many as C.O.D. However, this payment method is known already by other industries. But for the Ecommerce industry, it was offered for the first time online. It is actually very risky from business standpoint by giving customers the upper hand.

For that kind of risk, it was the fastest way for them to penetrate local online market. It just shows that the Philippines’ Online Shopping mall is dedicated in making sure the their customers will have the best online shopping experience ever. On top of all these efforts that this online mall is exerting just to make sure that their customers can trust them, they offer free delivery availability just as long as your orders are beyond the one thousand mark. This is just how Lazada works for their customers.

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