A
trend in the online scene is starting to rise in the Philippines. Most of the
locals are not yet aware of the online shopping malls that is currently up and
running in the country nowadays. A lot of logical reasons made the rise of
online shopping slow in the Philippines We have limited options to purchase
online due to the fact that majority of the population are neither credit
cardholders nor Paypal account users. Hence, it made online transaction quite
impossible to do. We also don’t have a lot of local online stores available
then. It's only logical for any business not to invest on a market share that
is minimal. Online frauds and scams in the online shopping industry are well
known by many of the local online users. This was the online shopping picture
for us.
Basically,
it was an industry that is empty. It all changed drastically last year. It was
the year Ecommerce ventures like Lazada Online Shop was launched across South
East Asia. We're actually grateful that Philippines is one of the key target
country of Rocket Internet’s Invasion in South East Asia. They are widely known
for cloning successful online businesses and launches it only countries where
the service of the said online business is not yet available. They still helped
the local Ecommerce industry to create some noise. It's possible that not only
Rocket Internet is responsible for the rise of Ecommerce across Asia. But to my
opinion, they were one of the first to spark the start of Ecommerce rise. The
reason that makes them standout is because they can make things happen even if
it's almost impossible. They were actually against the wall when they were
still beginning and a lot of skeptics were all over them.
Moreover,
most of the skeptics were just waiting for their failure to happen; little do
they know Rocket Internet came in prepared. They offered unconventional payment
that truly changed the local online shopping landscape by offering a payment solution
tailored to address online payment limitations in Asia. They allowed their
customers to order anything from their website and have them pay only after
their orders are delivered at their very homes. They offered Cash on Delivery
or known by many as C.O.D. However, this payment method is known already by
other industries. But for the Ecommerce industry, it was offered for the first
time online. It is actually very risky from business standpoint by giving
customers the upper hand.
For
that kind of risk, it was the fastest way for them to penetrate local online
market. It just shows that the Philippines’ Online Shopping mall is dedicated
in making sure the their customers will have the best online shopping
experience ever. On top of all these efforts that this online mall is exerting
just to make sure that their customers can trust them, they offer free delivery
availability just as long as your orders are beyond the one thousand mark. This
is just how Lazada works for their customers.
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