Lazada Online Shop: The Bigger Picture of the Local E-Commerce Industry

Online shopping is definitely fun and convenient. I must admit though that I was not really a fan of the practice at first. But when I came across a reliable internet shopping site, all this changed. Now when I need or want to buy something, among my foremost go-to places is Lazada Philippines.

This site definitely has anything and everything an online shopper would need. It is no wonder then that less than a year since the commencement of its operation in the country, it has already gained the reputation as the Philippines’ online shopping mall. And just recently, it was also awarded as the best Online Department Store in the Golden Globe Annual Awards for Business Excellence.

Indeed, there are a lot to love about Lazada. But aside from the factors mentioned above, another good thing about this site is the fact that it contributes to the bigger picture of the local e-commerce industry in a lot of ways.

Attract more consumers to do their shopping online

For one, it attracts more and more Filipino consumers to do their shopping online. This is mainly because Lazada has shown that it is worthy of trust. It is a reliable online mall that delivers to the promise of high quality, variety and flexibility. Hence, it is easily able to satisfy its customers. As someone who frequents this site, I can personally attest to that.

Provide a venue for local entrepreneurs to showcase their brand and products 

 This site also helps local entrepreneurs. It provides a venue for the latter to showcase their brand and products. This is a very rare but valuable opportunity nowadays. Getting the name out there is quite challenging. And without help and proper venues like this site, the task gets even more daunting and risky.

The bigger picture

All this contributes to a more dynamic e-commerce industry in the country where there is a fusion of both world renowned products as well as proudly Pinoy items. This is beneficial in a lot of ways.

For consumers, this gives valuable options to ensure that we receive only the best products. In my case, I do not settle anymore for mediocre items and service. As a consumer, I know I deserve only the best value for my money.  And that is what the Lazada online mall has to offer.

For local entrepreneurs, this site gives them a chance to showcase their brand and business as mentioned earlier. The fact is, this can be pretty hard these days especially given the tight competition from international brands which still dominate the Philippine market. Hence, the big break provided by this site is already a wonderful opportunity they can take advantage of, especially since this site has a wide customer base.

Finally for the local e-commerce industry, more players acting in the industry would ultimately lead to more dynamism. As more consumers and local online entrepreneurs participate, more money will be circulated in the industry. And this is actually one of the requirements not just to keep an industry alive, but to make it vibrant as well.