Lazada is taking over the local online scene

 

A lot of new online shops are from nowhere now in the Philippines. The landing of huge Ecommerce websites last year plays a huge part. Lazada is one of the key players. It's a venture that also exists in Indonesia, Vietnam, Thailand and Malaysia. Rocket Internet powers them. A Germany based Ecommerce Company known globally. I'm pretty sure you've seen them at one point. They are widely regarded for investing a lot on their online marketing channels. This was their way on making a stand in the local online market. It's really tough not to notice them online. Their brand name had truly stick on the hearts of the online users.They were actually facing an Ecommerce drought prior to their arrival. It was obvious that their audience should be nurtured. So what they did is they introduced Cash on Delivery or C.O.D. This will allow their customers to order online regardless if they are equipped to pay online or not. It’s only logical since they majority of the population are not credit card holders. It's the same reason why Ecommerce never took off in the beginning. It's clear that we were not ready yet for such service in the past. We were also not equipped with the proper technology at that time to support Ecommerce. But now we do have it, it gave users the option to stay online most of the time.

As a result, the market audience grew more than ever. It helped websites like Lazada to lure more potential customers. There's a chance that they intended their timing as they saw the potential of the Ecommerce rise in South East Asia. They actually pushed the envelope even further as Ecommerce took off to another level after their arrival. It converted traditional shoppers to online shoppers. Their arrival opened their eyes on what convenience online shopping can offer to them. With the presence of reliable online malls, it help changed the perception of other. It allowed them to do their shopping wherever they want. As long as you have your own Internet device, you can address your shopping needs anytime.Despite having a lot of competitors, they still manage to stand out. This is probably because they don't limit their customers in payment method unlike other online stores. Conventionally, online stores only allow payment via credit cards online. Online stores usually require their customers to pay right away. Cash on Delivery or C.O.D. is exactly the opposite.

Lazada actually allows their customers to order anything from their website and have it directly processed without paying right away. They only need to leave their address and Lazada will process it within 2-5 days. Lazada only requires their customers to pay after they receive their orders right in front of their doorsteps. This is actually a good advantage of customers over online stores, which is usually the case in online. By having this kind of setup, anyone wouldn’t mind trying them out.